Oval engagement rings are the new trend

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Oval engagement rings are the new trend


Oval engagement rings are the new trend

Jan 10, 2022

Why is everyone talking about oval engagement rings? When Travis Barker proposed to the pretty Kourtney Kardashian, he did it with a 12-carat elongated oval diamond ring designed by jeweller Lorraine Schwartz. She is just one among the numerous in the celebrity circuit to flaunt the trending oval engagement rings. You can see these on the fingers of Serena Williams, Hailey Bieber, Ariana Grande, and Blake Lively, and others. 

Well, everyone is showing an increased interest in oval engagement rings, and even Google Trends shows that in the last five years, oval engagement rings were the top-searched item in the ring segment. The Gem Institute of America states that 70 percent of the diamonds sold at present are round cut, but another commercial site found that 30 percent of their clientele request oval-cut diamonds.

Why is there such a fascination for oval engagement rings? For centuries many patterns of the elongated shape existed in the jewellery market. Signet rings were designed in oval shape, and in the 1700s, the shape also emerged in Georgian-era England. Around 150 years later, the famous Koh-I-Noor diamond from India went to Queen Victoria, and she re-cut the 186-carat diamond into a dazzling 105-carat oval shape. Next, in 1937, the oval diamond was fitted on the coronation crown for the Queen Mother, Queen Elizabeth. And now you will find it in the Tower of London.

In the 1950s, it had its glory days when a New York diamond dealer named Lazare Kaplan crafted a beautiful oval gemstone shape that one could easily mass produce. This new fresh-cut became very popular. The famous Kaplan supplied jewels to Van Cleef and Arpels and Tiffany & Co. Cartier. 

Quite soon, the exquisite shape could be seen in countless American jewellery store cases. Jewellers hyped the shape by saying its size was larger than that of a round-cut diamond. In 1958 an ad in the Orlando Sentinel read “Oval diamonds look larger, but cost less!”

After several years in 1981, Princess Diana’s famous oval engagement ring took the reputation of the cut to the most high-profile level. Next, Garrard Jewelers of London placed a 12-carat oval-shaped Sri Lankan sapphire and encircled it with a halo of diamonds on white gold. And in the eighties and nineties, people would keep searching for the style of engagement rings that resembled that of Princess Diana. 

The sale of the cluster-and-oval rings went up. The craze went down in the late 1990s and the early 2000s. However, the interest in the iconic ring returned once again in 2010, with the proposal of Prince William to Kate Middleton.

When A-list celebrities are seen rocking the same cut, it’s no wonder that people want to flaunt the same look. It explains the worldwide spike in interest and sales. What was advertised in 1958 by the jewellers holds even today. An oval cut is a very stylish shape, as with more coverage, you get a bigger-looking stone. 

If you would like to design your own bespoke oval engagement ring to match the latest trends, contact the team on +65 6733 4100, or email bespoke@thejewelbox.com